Communications Professional – Your message. Clearly. 

My Favourite Tunes of 2013

Published on January 1, 2014, by

Here’s what moved me in 2013, in no particular order:   Sneak Out The Back Door – Ron Sexsmith Anxiety in the face of social obligation never sounded so Zen.     Get Lucky – Daft Punk Impossible to deny.     Please Baby Stay – The Walkervilles Great new band from Windsor. Catchy basslines, tight harmonies, insane drumming.     Wayne – Gnarwalz My rockstar-in-the-making cousin wrote this epic east coast jam. That’s him singing. How fucking cool is that?     Kapuskasing Coffee – Justin Rutledge I love the pause between ‘makes me think of you’ and ‘too’. In my opinion, this some of his best songwriting yet.     Song for Zula – Phosphorescent Song of the year? Arguably. First heard it on on CBC’s The Signal. It literally stopped me in my tracks.     I Was A Fool – Tegan and Sara I’m an old school T&S fan (truth). Their latest effort is both an impressive evolution and a near-perfect pop record. Shiny hooks, heartbreak lyrics, no filler. And they wrote it themselves – how many pop stars (yes, the twins have reached pop star status) can say that? I could’ve picked almost anything off

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Reflecting on my year with Hey Receiver

Published on September 22, 2013, by

For over a year now I’ve been riding the ups and downs of launching, editing, and writing for a blog. Like so many other projects, Hey Receiver began as an idea that was thrown around one night over beers. Classmates and I were approaching the end of our time at Ryerson and were thinking of ways to fill the experience gap that was awaiting us. We figured a communications blog would be a good way to build some skills and get a foothold in the industry, and we were right. It wasn’t always easy and lots of things didn’t work out the way we planned, but it was damn fun and it allowed me to sharpen my chops and meet lots of people, so I couldn’t have asked for much more. Here are some key takeaways from my experience: Look and Feel. Aesthetic is important. Everything you publish says something about your blog, right down to typeface and photo selection, so make sure it says what you want it to say. Also, hold out for a name that’s a good fit; you’ll be using it a lot so make sure it’s memorable and something you can stick with for the long

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Copywriting and the Art of Concision

Published on June 17, 2013, by

I once told a friend I was interesting in copywriting. He responded by saying he never knew I was into law. There, in a nutshell, you have it. Copywriting – as opposed to its legal sound-alike, copyrighting – is an oft-misunderstood area of communications; an area that emphasizes the cleaning up of cluttered verbiage. So, what exactly is copywriting? It’s words (‘copy’) carefully crafted to convey a desired feeling and tone. Copywriters meticulously select every word you read on advertisements, brochures, directions, and websites. Unlike the long-form writing favoured by authors and journalists, copywriting is typically short in length and audience-focused. Advertisement Copywriting Many definitions of copywriting lean heavily on its role as a marketing tool. This conflation comes as no surprise considering that many of the most memorable pieces of copywriting are advertising slogans; Just Do It, Taste The Rainbow, and A Diamond Is Forever need little explanation. Here are a few of my personal favourite bylines: Do one thing really, really well: Steam Whistle Brewing knocks it out of the park with this memorable line, capturing the brand’s product quality, work ethic, and focused marketing. This is really, really good copy. Your Better Starts Here: Sport Chek connects on an emotional level with their

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Windsor’s Great Rebrand

Published on May 5, 2013, by

Many Canadian cities are turning to the power of public-facing communications to influence reputation and drive diverse economic, environmental, and cultural objectives. In other words, Canadian cities – like individuals – are recognizing the value of branding. Case in point: Regina recently adopted infinite horizons as its city slogan, alluding to the city’s expanding investment opportunities and high quality of life; Charlottetown references both its historic past and its vibrant arts culture with Great things happen here; Whitehorse leaves no room for confusion with The Wilderness City; and, just last year, Vancouver announced its ‘Greenest City 2020’ theme, aimed at claiming the title of the world’s most environmentally progressive city in under a decade. Despite such examples of creative brand work, I would be remiss to not mention the concerns of many that urban branding simply rings hollow; that the process too often overlooks the idiosyncrasies that people come to love (or hate) about their city. Emily Richardson, in spacingATLANTIC, puts it succinctly: “Efforts to brand a city seem superficial and contrived insofar that they are unlikely to capture the silent pulse that makes every city unique. Obvious points of attraction like arts scenes, public spaces, summer festivals, and thriving financial sectors can be showcased in slick and glossy

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Building A Dream (for Başak)

Published on March 16, 2013, by

  Building A Dream   You must be tired At the end of the day Ready for a feet up Or a wind down In some other way   But you pay no attention And you look not away ‘Cause you’re building a dream And you’ll build it to stay   You’re here and you’re hungry And you’ve scraped both your knees There is no straightforward When building a dream   And you see no horizon Yet you must know it’s there ‘Cause you’re tired and weary And halfway to scared   But to settle is a dish You just can’t prepare   And you’ll arrive not because Of your passion or flair You’ll exhale with no thanks To your insight so rare Not even borne out of the kindness you share   You’ll succeed Because no other option Is there