Communications Professional – Your message. Clearly. 

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Vin Heney | | Toronto, ON


Professional Profile

A communications professional specializing in the delivery of effective messaging and exceptional PR results. Combines old school attention to detail with new school technologies. Works closely with designers and stakeholders to produce digitally optimized and compelling content.


Communications Highlights

  • Worked closely with diverse corporate clients; saw numerous PR campaigns through from creative brief to wrap
  • Coordinated communications for national Crohn’s and Colitis  Canada fundraiser, generating over $85,000 for medical research
  • Established corporate Twitter presence and secured proactive editorial coverage with Media Relations team at Canada Post Corporation
  • Led promotional activity and project-managed large music festival, mobilizing 700+ residents, volunteers, performers, media, and political representatives
  • Collaborated with creative team to launch, promote, and edit, a Toronto-based communications blog


Skills & Expertise

  •  Writing & Editing  |–  Branding & Communications  |  Marketing & Promotions
  •  Social Media  –|  Event Management  –|  Media Relations
  •  WordPress Development  |  Adobe Creative Suite  –|  Presentation Technology



2011/2012: Ryerson University – Toronto, ON

–MPC – Master of Professional Communication (MRP)


2010: University of Toronto – Toronto, ON

–Copywriting That Sells, The Freelance Writing Business


2003 – 2007: Trent University – Peterborough, ON

BA (Hons), International Development Studies (J.U.S.T.)



April 2014 – Present: Cypher Systems Group (Windsor, ON)

Marketing Writer & Social Media Analyst

  • Oversee all internal and external written materials (intranet, blogs, promotions, advertisements)
  • Coordinate marketing campaigns, corporate rebrands, and social media activity for multiple insurance and technology companies
  • Provide strategic counsel to executive team


January 2013 – February 2014: North Strategic (Toronto, ON)

Account Coordinator

  • Developed and Implemented award-winning PR campaigns for clients such as Samsung, RBC, Canadian Tire, Nike
  • Managed relationships with clients and media
  • Secured proactive coverage in national outlets (CBC, MSN, CTV, Toronto Star, Huffington Post)
  • Contributed regular marketing column in The Globe and Mail


July 2012 – Present: (Toronto, ON)

Contributing Editor, Blogger

  • Played an integral role in the launch of Hey Receiver, a blog dedicated to exploring communications as it relates to culture, career, research, and technology
  • Developed following through digital media platforms (Facebook, Twitter)
  • –Generated web-friendly, communications-based written content
  • –Monitored performance of posts and social media interaction
  • Composed name and key messaging to maximize target audience appeal


Jan 2012 – April 2012: Canada Post (Mississauga, ON)

Media Relations Intern

  • Analyzed national media coverage; created weekly media reports
  • Produced brand-aware press releases and social content
  • Successfully generated proactive media coverage in major dailies and online outlets


Dec 2011 – Mar 2012: Community Integration Network (Ottawa, ON)

Workshop Facilitator, Writer

  • –Facilitated effective writing and communications workshops for 25+ settlement workers
  • –Produced communications handbook for settlement sector


Feb 2009 – Aug 2011: The Learning Enrichment Foundation (Toronto, ON)

Youth Worker, Community Relations

  • Promoted and facilitated responsive youth programs in Mount Dennis, Toronto
  • Organized and promoted multiple large community events (300+ people)
  • Managed department (7 staff) and trained volunteers (10/year)
  • Developed grant applications and funding reports


Feb 2010 –  Sept 2010: ‘Go Electric’ Music Festival – (Toronto, ON)

Event Manager, Promoter

  • Worked with the Clean Train Coalition to advocate for public health and sustainable transit
  • Organized volunteer-driven music festival (700+ people)
  • Coordinated public outreach through traditional (door-to-door, print, broadcast) and digital outlets


2008 – 2010: Powered By Community (Canada-wide)

Co-founder, Communications Coordinator

  • Developed 2+ year fundraising effort for the CCFC; generated over $85,000 for research and a growing national awareness of Irritable Bowel Disease
  • Cycled across Canada to raise funds, meet with patients, and engage local chapters
  • Established online following through blogging, media relations, and mailing list (500+ recipients)
  • Produced and starred in documentary (Rubber Side Down); delivered keynote addresses at film festivals (Reframe International, Commfest Global Community)


Honours & Awards

  • 2012 – Winner of Dean’s Award for Best Overall Performance in the MPC program
  • 2011-2012 – Ryerson Graduate Award
  • 2011-2012 – Ryerson Graduate Scholarship
  • 2008 – Golden Gutsy Award (CCFC Volunteer of the Year)
  • 2006 – Trent International Program Student Award
  • 2006 – 2007 – Trent University President’s Honour Roll
  • 2003 – 2007 – Trent University Dean’s Honour Roll